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Dear valued customers, we are excited to announce the launch of our new website!

Dawn was founded in 2021 on the social media platform Instagram. From the very beginning, our first products were vintage (second-hand) clothing carefully curated to suit a feminine yet uncomplicated style, with a focus on minimalism. Dawn pioneered the art of reimagining vintage pieces by adding delicate floral accents or bows to each item, ensuring that every product we sold stood out with its unique design.

In 2022, Dawn reached its first milestone by officially establishing a store dedicated to selling our own original designs. That year, we took the lead in introducing the Coquette trend—a style that was still very new to Vietnam’s fashion market at the time. Alongside this, we launched our Instagram account, 1998beforethedawn. A year later, driven by our desire to bring our creations closer to customers, we opened our first physical store on December 8, 2023. Located at 42 Ton That Thiep Street, Ben Nghe Ward, District 1, Ho Chi Minh City, Dawn & 1998beforethedawn sits in the heart of a bustling fashion hub alongside other local brands, offering customers the chance to experience our designs firsthand and explore a selection of imported products.

The year 2025 marks a significant step in Dawn’s journey. Thanks to the trust and support of our loyal customers, we’ve expanded our sales channels and proudly launched our official website. This platform provides an easier and more professional way for you to explore and shop Dawn’s products. We sincerely thank every visitor to this website for taking the time to read our story. To help us connect with you even more, we’d love to hear your feedback and suggestions on how we can improve and grow this website further!

On this website, Dawn proudly offers three main product categories:

1. Original designs by 1998beforethedawn – Crafted with love and creativity.
2. Imported items – Some of which are reimagined in Dawn’s signature style.
3. Thrift (second-hand) pieces – Handpicked by Dawn, either remade with our unique touch or kept in their authentic original form.

Thank you for being a part of our journey!